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New Arrivals!

Insulated Bottle - 600ml Blue & Green Electric SmileInsulated Bottle - 600ml Blue & Green Electric Smile
Insulated Bottle - 600ml Blue & Green Electric Smile Sale priceAED 95.00
Insulated Bottle - 600ml Pink & Blue Evie CamoInsulated Bottle - 600ml Pink & Blue Evie Camo
Insulated Bottle - 600ml Pink & Blue Evie Camo Sale priceAED 95.00
Insulated Bottle - 600ml Purple & Green StarfishInsulated Bottle - 600ml Purple & Green Starfish
Insulated Bottle - 600ml Purple & Green Starfish Sale priceAED 95.00
Insulated Bottle - 600ml Sea LifeInsulated Bottle - 600ml Sea Life
Insulated Bottle - 600ml Sea Life Sale priceAED 95.00
Insulated Bottle - 600ml Purple & Pink Scribble HeartInsulated Bottle - 600ml Purple & Pink Scribble Heart
Insulated Bottle - 600ml Purple & Pink Scribble Heart Sale priceAED 95.00
Insulated Bottle - 600ml Camo CrestInsulated Bottle - 600ml Camo Crest
Insulated Bottle - 600ml Camo Crest Sale priceAED 95.00
Backpack Iconic Camo CrestBackpack Iconic Camo Crest
Backpack Iconic Camo Crest Sale priceAED 175.00
Backpack Iconic Blue & Green Electric SmileBackpack Iconic Blue & Green Electric Smile
Backpack Iconic Blue & Green Electric Smile Sale priceAED 175.00
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Save upto 70% on our curated bundles

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70% OFFBackpack Iconic Set of 2 Black Happy FlowersBackpack with floral design and vibrant colourful accents
Backpack Iconic Set of 2 Black Happy Flowers Sale priceAED 79.00 Regular priceAED 270.00
70% OFFBackpack Iconic Set of 2 Lilac & Teal DripsBackpack Iconic Set of 2 Lilac & Teal Drips
Backpack Iconic Set of 2 Lilac & Teal Drips Sale priceAED 79.00 Regular priceAED 270.00
70% OFFBackpack Iconic Set of 2 Pastel PrintsBackpack Iconic Set of 2 Pastel Prints
Backpack Iconic Set of 2 Pastel Prints Sale priceAED 79.00 Regular priceAED 270.00
65% OFFTwo leopard print kids backpacks with a small pom-pom toy on a white backgroundMaxi Backpack Pink Disco Leopard Set of 3 with vibrant pink leopard print and multiple zippered compartments, ideal kids backpack for school use
Backpack Maxi Set of 2 Pink Disco Leopard Sale priceAED 99.00 Regular priceAED 320.00
65% OFFBackpack Iconic Set of 3 Black Happy FlowersBackpack with floral design and vibrant colourful accents
Backpack Iconic Set of 3 Black Happy Flowers Sale priceAED 99.00 Regular priceAED 325.00
65% OFFBackpack Iconic Set of 3 Lilac & Teal DripsBackpack Iconic Set of 3 Lilac & Teal Drips
Backpack Iconic Set of 3 Lilac & Teal Drips Sale priceAED 99.00 Regular priceAED 325.00
65% OFFBackpack Iconic Set of 3 Pastel PrintsBackpack Iconic Set of 3 Pastel Prints
Backpack Iconic Set of 3 Pastel Prints Sale priceAED 99.00 Regular priceAED 325.00
65% OFFSet of three bags with a pink leopard print patternPink leopard print backpack with matching pink straps
Backpack Set of 3 Pink Disco Leopard Sale priceAED 99.00 Regular priceAED 325.00
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HYPE. Goes Where They Go

From pristine to playtime, see how our products transform from picture-perfect to perfectly lived-in. Built for action. Made for real life.

Use the left and right arrow keys to navigate between before and after photos.

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Iconic Backpack Purple Happy Flowers Set of 3

Iconic Backpack Purple Happy Flowers Set of 3

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Iconic Backpack Multi Space Dinosaurs Set of 3

Iconic Backpack Multi Space Dinosaurs Set of 3

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Products Seen in the video
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Iconic Backpack Purple Happy Flowers Set of 3

Iconic Backpack Purple Happy Flowers Set of 3

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Iconic Backpack Multi Space Dinosaurs Set of 3

Iconic Backpack Multi Space Dinosaurs Set of 3

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Iconic Backpack - Blue Pool Fade

Iconic Backpack - Blue Pool Fade

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Iconic Backpack - Pastel Abstract

Iconic Backpack - Pastel Abstract

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Iconic Backpack - Purple Happy Flowers

Iconic Backpack - Purple Happy Flowers

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Multi Pastel Pool Badge Backpack

Multi Pastel Pool Badge Backpack

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Multi Pastel Prints Badge Backpack

Multi Pastel Prints Badge Backpack

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Space Dinosaurs Badge Backpack

Space Dinosaurs Badge Backpack

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Products Seen in the video
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Iconic Backpack - Blue Pool Fade

Iconic Backpack - Blue Pool Fade

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Iconic Backpack - Pastel Abstract

Iconic Backpack - Pastel Abstract

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Iconic Backpack - Purple Happy Flowers

Iconic Backpack - Purple Happy Flowers

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Multi Pastel Pool Badge Backpack

Multi Pastel Pool Badge Backpack

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Multi Pastel Prints Badge Backpack

Multi Pastel Prints Badge Backpack

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Space Dinosaurs Badge Backpack

Space Dinosaurs Badge Backpack

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Disco Leopard Maxi Backpack

Disco Leopard Maxi Backpack

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Multi Pastel Pool Badge Backpack

Multi Pastel Pool Badge Backpack

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Pro Maxi Backpack - Black & White Speckle Fade

Pro Maxi Backpack - Black & White Speckle Fade

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Space Dinosaurs Badge Backpack

Space Dinosaurs Badge Backpack

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Iconic Backpack - Lilac & Teal Drips

Iconic Backpack - Lilac & Teal Drips

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Rainbow Dolphins Badge Backpack

Rainbow Dolphins Badge Backpack

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Products Seen in the video
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Disco Leopard Maxi Backpack

Disco Leopard Maxi Backpack

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Multi Pastel Pool Badge Backpack

Multi Pastel Pool Badge Backpack

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Pro Maxi Backpack - Black & White Speckle Fade

Pro Maxi Backpack - Black & White Speckle Fade

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Space Dinosaurs Badge Backpack

Space Dinosaurs Badge Backpack

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Iconic Backpack - Lilac & Teal Drips

Iconic Backpack - Lilac & Teal Drips

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Rainbow Dolphins Badge Backpack

Rainbow Dolphins Badge Backpack

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Iconic Backpack Purple Glitter Scribble Heart Set of 3

Iconic Backpack Purple Glitter Scribble Heart Set of 3

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Iconic Backpack Green Glow Camo Set of 3

Iconic Backpack Green Glow Camo Set of 3

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Products Seen in the video
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Iconic Backpack Purple Glitter Scribble Heart Set of 3

Iconic Backpack Purple Glitter Scribble Heart Set of 3

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Iconic Backpack Green Glow Camo Set of 3

Iconic Backpack Green Glow Camo Set of 3

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Purple Glitter Scribble Heart Bundle

Purple Glitter Scribble Heart Bundle

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Blog posts

Why Insulated Water Bottles Are Better for Kids (And Why Parents Are Switching)

Why Insulated Water Bottles Are Better for Kids (And Why Parents Are Switching)

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students sitting on school stairs with backpacks designed for everyday use

Are Waterproof Backpacks Worth It for Everyday Use?

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kids backpack with matching pencil case and school accessories for size comparison

Backpack Size Guide for Kids and Teens

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What Makes a Backpack Durable in Hot and Humid Climates Like the UAE

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